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Kenneth J.Shares, ChFC, LUTCF

President and CEO

Our Philosophy   

Integrity and honesty are the only way to do business and these are the guiding principles of Shares Financial Group, LLC.  We are a full service planning firm that puts our clients needs first.  We feel that working as independent consultants, we can offer clients not what a particular company wants us to provide, but rather, what is the best option for our clients.  We "shop" the market to find best options when providing money management or life insurance products, looking for the best companies to fulfill your needs. 

Kenneth Shares Background

1981 BS SUNY Oswego in Education

1982 Started with Equitable.

  • Consistently produced at National Leaders Corp levels
  • Agency education coordinator
  • District manager 

1990 -1994 Coached Brighton High School ice hockey

2000- Present

  • Started Shares Financial Group, LLC as an independent registered representative

2002 - Present

  • Coached woman/girls travel ice hockey winning 4 State Championships to date


  • Wife. Karen, of 20 years, who teaches in Penfield
  • Two sons and a daughter
  • Two dogs
  • Woodworker and rehabber